The National Automobile Dealers’ Association (NADA) has unveiled its dealership decal programme across South Africa, aimed at helping consumers make confident, informed decisions about where to purchase or service their vehicles.
This initiative introduces NADA-accredited dealerships to a new level of visibility and trustworthiness, with decals prominently displayed to signify their commitment to excellence. Each decal includes a QR code that links directly to the NADA website, offering a wealth of resources to inform and guide buyers.
Brandon Cohen, National Chairperson of NADA, emphasises the importance of trust in the competitive automotive market. “In a marketplace brimming with choices, selecting a dealership with a proven reputation for integrity ensures a smoother and more satisfying experience, backed by professionalism and high-quality service,” he says.
The NADA decal serves as a mark of assurance, signifying a dealership upholds NADA’s stringent Code of Ethics. By scanning the QR code, consumers can access:
- NADA’s Code of Ethics, which promotes integrity and transparency.
- Dealer compliance and consumer protection guidelines.
- The latest industry updates and insights.
- Resources to improve customer experiences and dealership standards.
NADA represents nearly 1 500 franchised motor dealers nationwide, setting benchmarks for transparency, professionalism, and adherence to the Consumer Protection Act.
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Consumers engaging with NADA-accredited dealerships benefit from:
- Expertise: Staff undergo continuous, brand-specific training to stay ahead of the latest automotive technology.
- Safety: Repairs and servicing use only OEM-approved parts, ensuring both safety and environmental responsibility.
- Advocacy: NADA ensures fair, transparent transactions and provides recourse frameworks for resolving issues.
- Accessibility: With nearly 1,500 accredited dealerships, trusted service is always within reach, no matter the location.
“By rolling out this programme, we aim to reassure consumers that they are working with reputable dealerships dedicated to their satisfaction and safety,” adds Thembinkosi Pantsi, NADA’s Vice Chairperson.
While digital innovation is reshaping the automotive sector, physical dealerships remain crucial. They provide hands-on experiences and personalised advice that online platforms cannot replicate.
“Dealerships serve as a vital connection between consumers and cutting-edge automotive advancements, tailoring solutions to individual needs,” Pantsi explained.
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Cohen concluded, “South Africa is home to dealerships that meet global standards of quality and service. The NADA decal programme highlights these leaders in the industry, fostering trust and strengthening the bond between consumers and dealers. Our aim is to deliver a transparent, seamless car-buying journey for all South Africans.
“The NADA decal programme not only underscores the importance of trusted dealerships but also ensures consumers are empowered to make well-informed choices, contributing to a stronger and more transparent automotive sector.”
Colin Windell for Colin-on-Cars in association with
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