Ford Motor Company of Southern Africa has broadened its Ford Family Promise initiative, introducing a refreshed suite of services aimed at streamlining vehicle ownership and elevating customer support. The programme, now available across Ford’s national dealer network, integrates practical solutions tailored to simplify maintenance, enhance convenience, and foster trust throughout a customer’s journey with their vehicle.
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Central to the initiative is a focus on flexibility and accessibility. Customers can now book routine services online via the FordPass app or the My Ford Journey website, while the brand’s Mobile Service unit brings workshops to homes, workplaces, or farms at no extra charge. Qualified technicians handle tasks such as oil changes, brake pad replacements, and battery checks, mirroring the quality of in-dealership visits. For more complex servicing needs, Ford’s Vehicle Pick-Up and Delivery service collects and returns cars, minimising disruption for busy owners.
“The Ford Family Promise isn’t just about selling cars—it’s about building lasting relationships,” says Tarryn Knight, Ford South Africa’s head of marketing. “Whether it’s through hassle-free maintenance, tailored insurance, or expert training, we want owners to feel supported at every step.”
New buyers of Ranger and Everest 4x4 models gain access to complimentary driver training, equipping them with off-road skills, while first-time service users can estimate costs upfront using Ford’s online Service Price Calculator. Transparency extends to repairs, with Ford’s Certified Collision Network guaranteeing genuine parts and approved standards for accident-related fixes.
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Owners also benefit from expanded maintenance plans, including a six-year/90,000km Optional Service Plan and a 3-in-1 Premium Maintenance Package covering wear-and-tear items and mechanical repairs. Pre-owned vehicles aren’t left out, with tailored service plans ensuring older models stay road-ready.
Insurance partnerships with MiWay and Santam, facilitated by Ctrl Technologies, allow customers to secure customised coverage digitally. Meanwhile, affordability remains a priority: Ford’s network offers competitively priced tyres from over 15 brands, backed by a 24-month warranty on genuine parts.
The Mobile Service and Pick-Up offerings, already active in select regions of South Africa, Namibia, and Botswana, reflect Ford’s global push toward remote, customer-centric solutions. Dealers individually set service radii to accommodate local needs, ensuring rural and urban clients alike receive equal attention.
By interweaving these services, Ford South Africa reinforces its pledge to ease the ownership experience—turning routine upkeep into seamless interactions and unexpected challenges into manageable solutions. From purchase to resale, the message is clear: driving a Ford means joining a community, not just owning a vehicle.
Colin Windell for Colin-on-Cars in association with
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