The 2025 Shanghai Motor Show is currently drawing crowds as automotive giants and emerging brands unveil cutting-edge electric vehicles and technologies. Some 70 international and Chinese manufacturers are presenting more than 100 new or refreshed models, reflecting the intensifying competition in the world’s largest electric and hybrid vehicle market.
Volkswagen
Volkswagen has taken centre stage with three China-exclusive electric concepts. The ID ERA, a seven-seat SUV, combines a range-extending petrol engine with electric propulsion to deliver a combined 621-mile range, positioning it as a rival to the Hyundai Santa Fe and Kia EV9.
The ID EVO, a fully electric SUV, shares its platform with the Cupra Tavascan but adopts a Volkswagen identity for Chinese consumers. It offers an estimated 385 miles of range and 340hp. Completing the trio is the sleek ID AURA, a sedan similar in size to Europe’s ID7, though technical details remain under wraps.
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BMW
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BMW is spotlighting its Neue Klasse initiative, emphasising innovations tailored for Chinese buyers. The brand’s Panoramic iDrive interface, developed with local tech partners, integrates exclusive features for the Chinese market, while the Heart of Joy central computer promises enhanced driving dynamics through rapid data processing.
Oliver Zipse, BMW AG’s Chairman, states the Neue Klasse will debut “intuitive interfaces, progressive design, and dynamic precision,” with the iX3 launching in Hungary later this year. A China-specific version will follow in 2026, designed and produced locally in Shenyang.
Audi
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Audi has introduced AUDI, a sub-brand exclusive to China, debuting the E5 as its first model. Distinct from European offerings, the E5 features a minimalist exterior with a blunt front fascia and no traditional four-ring emblem. Its dual motors produce 570 kW, paired with a 100 kWh battery for 700 km of range. Inside, an AI-driven infotainment system includes facial recognition for personalised settings and an interactive avatar for voice commands.
Lexus
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Lexus is reigniting interest in its ES saloon, now available as a full EV. The electric ES offers single or dual-motor configurations, with the latter producing 256 kW. Opting for front-wheel drive extends the range to 685 km per charge. The redesign features sharp creases and a minimalist cabin dominated by large screens, aiming to challenge the BMW 5 Series and Mercedes E-Class.
Denza
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Chinese brand Denza, backed by BYD, has revealed the Z, a low-slung electric supercar concept. While power figures remain undisclosed, expectations suggest it could approach 735 kW rivalling models like the Maserati Gran Turismo Folgore. Its dramatic styling includes flared arches and an oversized rear wing, though production plans are yet to be confirmed.
Mazda
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Mazda’s EZ-60 electric SUV enters the fray with a claimed 598 km range and adaptive suspension for improved handling. A plug-in hybrid variant offers 160 electric-only kilometres and 1 000 km combined. While confirmed for China this year, other availability remains uncertain.
BYD
Beyond product launches, the show underscores China’s focus on advanced driver-assistance systems (ADAS). BYD, the market leader, has escalated competition by offering its “God’s Eye” ADAS as standard across its range, including budget models. Analysts note this mirrors BYD’s strategy to leverage scale and reduce costs, pressuring rivals to follow suit.
As the Shanghai Motor Show continues, the emphasis on localised innovations and electrification highlights China’s pivotal role in shaping the automotive industry’s future.
Colin Windell for Colin-on-Cars in association with
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Images: Supplied