Tata Motors has introduced its diverse new range of passenger vehicles to the South African market, signalling an assertive expansion strategy and a clear intent to capture a broader share of the local automotive sector. The portfolio now includes the Tiago hatchback, the Punch micro-SUV, the Curvv SUV-coupé, and the flagship Harrier SUV, each targeting distinct customer segments with a focus on value, technology, and safety.
Thato Magasa, CEO of Tata Motors Passenger Vehicles Distributor, says: “The Tiago is a game changer for urban South Africans who want a stylish, safe, and affordable hatchback. It delivers practicality for everyday use while ensuring premium comfort and peace of mind.”
Great insurance is as vital as safe driving – click here to find out more
Starting with the Tiago, Tata positions this hatchback as an accessible, practical solution for urban commuters. Priced from R184,900, the Tiago boasts a 4-star Global NCAP safety rating, as well as standard features like dual crash bags, anti-lock braking with EBD, and electronic stability control—elements that resonate with safety-conscious buyers. Additional amenities such as LED headlamps, a dual-tone interior, digital instrumentation, and a central touchscreen infotainment system (up to 10,25 inches) enhance the vehicle’s appeal. The 1,2-litre, three-cylinder petrol engine delivers 63 kW and 113 Nm, with both manual and automated manual transmissions available. Tata’s 5-year/125 000 km warranty and complimentary service plan further strengthen the value proposition.
Crunch the numbers by using this handy Finance Calculator
The pricing for the Tiago range is as follows:
• Tata Tiago 1.2 XM MT R184 900
• Tata Tiago 1.2 XT MT R209 900
• Tata Tiago 1.2 XT AMT R224 900
Need finance – click here for the very best finance deals for your new car
The Punch micro-SUV, backed by a 5-star Global NCAP safety rating, is engineered to meet the demands of both urban and semi-urban environments. Its robust ground clearance (187 mm) and modern design are complemented by a 1,2-litre Revotron engine (65 kW, 115 Nm) and advanced features like an Idle Stop Start system. Inside, customers will find a streamlined dashboard, ample cargo space, and, on higher trims, technology upgrades including a 10,25-inch infotainment screen, sunroof, and wireless charging. The Punch line-up is competitively priced, beginning at R244 900, and comes standard with a three-year/45,000 km service plan and a 5-year warranty.
Martin Uhlarik, Global Head of Design at Tata Motors, says: “Our vision with the Punch was to create a small SUV that feels big in presence. Every detail has been designed to deliver a confident and dynamic driving experience.”
Looking for a safe car for a student then click here
The pricing for the Punch range is as follows:
• Tata Punch 1.2 Adventure MT R244 900
• Tata Punch 1.2 Adventure + S MT R269 900
• Tata Punch 1.2 Adventure + S AMT R288 900
• Tata Punch 1.2 Accomplished + AMT R309 900
• Tata Punch 1.2 Creative + AMT R339 900
Starting or running a small business and in need of a bakkie – click here
The Curvv marks Tata’s entry into the SUV-coupé segment, offering a distinctive, future-forward design and a comprehensive technology suite. Built on the new ATLAS platform and certified with a 5-star Bharat NCAP safety rating, the Curvv features premium elements such as flush door handles, sequential LED lighting, a nine-speaker JBL sound system, ventilated front seats, and an available panoramic sunroof. The turbocharged 1,2-litre engine (88 kW, 170 Nm) can be paired with either a manual or a seven-speed dual-clutch automatic transmission. Curvv pricing starts at R349 900, with higher-spec models extending to R519 900, and includes both a service plan and the extended warranty.
“The Curvv is a glimpse into the future of mobility in South Africa,” said Magasa. “It embodies innovation, safety, and luxury, offering customers an SUV that is as forward-thinking as they are.”
For the very best value in pre-owned vehicles - click here
The pricing for the Curvv range is as follows:
• Tata Curvv 1.2T Pure + MT R349 900
• Tata Curvv 1.2T Creative DCA R419 900
• Tata Curvv 1.2T Accomplished S DCA R519 900
Pre-owned Tata models can be found right here - just a quick click
Anchoring the new range is the Tata Harrier, a premium SUV starting at R549 900. Built on the Omega Arc platform, derived from a Land Rover D8 architecture, the Harrier also holds a 5-star Global NCAP safety rating. It is offered with Advanced Driver Assistance Systems (ADAS) on higher specifications, including features like Adaptive Cruise Control and Lane Keep Assist.
Uhlarik noted: “Every line and curve of the Harrier speaks to power and elegance. We designed it to embody robustness while offering a modern, luxurious interior experience.”
The Harrier is powered by a 2,0-litre turbo-diesel engine producing 125 kW and 350 Nm, linked to a six-speed automatic transmission. Its interior features a large 12,3-inch touchscreen, a 10,25-inch digital instrument cluster, dual-zone climate control, and ventilated seats. The boot offers 445 litres of space, expandable to 815 litres.
The pricing for the Harrier range is as follows:
• Tata Harrier 2.0TD Pure + AT R549 900
• Tata Harrier 2.0TD Adventure + A AT R649 900
• Tata Harrier 2.0TD Fearless + AT R699 900
The Harrier is covered by a 5-year/75 000 km service plan and a 5-year/125 000 km warranty.
Further reading: Tata has bold launch plans
With this strategic product roll-out, Tata Motors is positioning itself as a formidable contender in South Africa. The new models combine competitive pricing with an emphasis on safety, connectivity, and design—factors that are likely to resonate strongly with both individual and fleet buyers seeking value and reliability in a competitive market landscape.
Colin Windell for Colin-on-Cars in association with
proudly CHANGECARS
