After more than 60 years weaving itself into the fabric of South African life, Toyota South Africa Motors (TSAM) is shifting gears into the digital age. The company has gone live with its e-commerce platform, Shop Toyota.
This new online destination brings the Toyota experience directly to screens across South Africa. Customers can now browse and buy selected Genuine Toyota Parts, official branded merchandise, plus premium vehicle accessories and lifestyle products, all from the comfort of home. Whether you're a dedicated Toyota fan or simply browsing, the platform offers a diverse range of items meeting Toyota's standards and attention to detail.
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"This online store is more than just another way to buy; it's about our vision for the future and strengthening ties with the Toyota community," explained Desiree Trollope, General Manager for Future Toyota at TSAM. "We're using digital tools to bring customers closer, delivering the reliability and authenticity they count on, now paired with online ease. Choose home delivery or fitting at your nearest dealer. It’s truly a one-stop online spot for everything Toyota."
The Shop Toyota platform brings together convenience and the strength of Toyota's local dealer network. Shoppers get digital ease while still having the backing of trusted dealerships nationwide. Key offerings include Genuine Parts for assured compatibility and performance, exclusive merchandise like the fresh Old School range, apparel, lifestyle goods and customised vehicle accessories to boost both style and capability. Secure checkout and nationwide delivery are standard.
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Crucially, the platform underscores Toyota’s focus on safety and long-term value, strongly promoting the use of Genuine Parts. Every product is chosen not only for quality and brand fit but also with Toyota’s growing sustainability principles in mind, including a push for locally sourced and responsibly made items.
"Similar to our locally built vehicles, this store is a proudly South African solution," Trollope added. "It shows our drive to offer a better, tech-savvy customer journey that matches what digital shoppers expect today. When South Africans want smart, local ways to support brands they trust, we’re giving them a genuine source for official Toyota gear. It’s also a space for enthusiasts to show their Toyota kaapse, supporting our dealers and connecting with the brand beyond the showroom."
Ready to kit out your bakkie for the next adventure, find that specific part, or grab some winter gear? Head to shop.toyota.co.za – where the spirit South Africans have known for over six decades now meets the convenience of online shopping.
Colin Windell for Colin-on-Cars in association with
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